Amplify Your WHY with Custom AI

Supercharge Your Skills & Services with AI-Driven Deliberate Practice

Most people know about the “10,000 hours to mastery” concept, thanks to Malcolm Gladwell’s book Outliers.

But here’s the key takeaway: it’s not how long, but how you practice that actually develops expertise. 

Gladwell’s Outliers was based on the work of psychologist Anders Ericsson, who was the foremost expert on deliberate practice, which are structured activities specifically designed to improve performance in a domain.

Deliberate practice combines repetition and specific, goal-oriented exercises along with expert coaching and feedback designed to improve measurable performance.

Now AI is turning this high-performance training discipline into an affordable, on-demand reality for entrepreneurs and their clients. 

Deliberate Practice is a Big Deal

Depending on the domain, deliberate practice can lead to performance improvement rates up to 2x faster than standard learning.

Although Ericsson mostly studied musicians and athletes, several recent studies explored the effectiveness of deliberate practice in enhancing people skills. 

A study by Larsson et al. (2023) compared deliberate practice with instructional training of empathy, and the results showed significant improvements for those engaged in deliberate practice.

Publications from Sentio University examined how deliberate practice can be applied to psychotherapeutic techniques. They found that the amount of time spent in deliberate practice of therapeutic skills was a significant predictor of client outcomes.

Research from Practica Learning "shows a 22% increase in coaching skill proficiency with just two hours of deliberate practice”, in addition to the instructional training. And for “essential skills like asking open questions, inviting suggestions, and guiding the coachee to define the way forward, the improvement was as high as 41%.”

Deliberate practice isn’t just the best way to train for sports and music—it's THE proven way to level up any essential skills, in less time. 

The Limits of Coaching

Deliberate practice has always been a resource-heavy approach. 

It had always required pricey 1:1 coaching sessions and dedicated time, making it accessible mainly to those with the highest of interest, and budgets. 

This also means that coaches and consultants have been limited by the time they can spend with clients, which restricts their potential reach, and revenue.

Enter custom AI: it’s removing those obstacles and making expert deliberate practice coaching affordable, accessible and customizable.

AI Democratizes Access to Deliberate Practice

Imagine the difference it would make if you could get an expert deliberate practice coach for the key skills that are driving your business success, like marketing, sales or empathetically connecting with your clients.

And now imagine how your business could benefit from having an expert deliberate practice coach that’s trained in your unique subject matter expertise, and uses your voice (literally). And this clone of you is available to help your clients 24/7.

Stop dreaming. 🥳

Thanks to AI tools like ChatGPT Plus, for as little as $20 a month, you can build a custom AI coach that can help people master virtually any skill or perform any task.

Now you can easily build a custom AI that can be a personalized practice partner, available any time, and integrated into your website as a lead magnet, or as part of your service delivery within your programs.

The opportunities are infinite. What different custom AI’s would you build to amplify your WHY?

Building Your Own Custom AI

Setting up your own custom AI is a helluva lot easier than it sounds. 

There’s no programming, and nothing technical to learn.

Today, in just ten minutes, I made a custom AI for an Impacters Co-op member that helps expats in Holland to practice their Dutch (with voice!) and integrate into the culture.

A subscription to ChatGPT Plus gives you the ability to make your own “GPT”, which is simply the combination of natural language “instructions” and the uploading of any custom “knowledge” that you want the AI to access. 

That’s it.

I’ve built over 30 custom AI’s to help with a wide variety of things, from marketing and custom coaching, to lead magnets and specific service delivery.

Check it out: AMP Your WHY AI

To show people how powerful this can be, I’ve combined all of my own most valuable custom AI applications into the free AMP Your Why AI, which you can use to: 

• Find & Align with your WHY using Simon’s Sinek’s approach and leadership teachings. 

• Story Brand your marketing using Donald Miller’s framework where your client is the Hero and you are the Guide (I use this for all my marketing).

• Interpret dreams and get inspiration from Erick Godsey who’s become my most valued coach and thought leader (check out his stuff).

• Tap the mind of Peter Diamandis to utilize the strategic business concepts of the MTP, Moonshot, ExO and more from his various books.

• Get soulful advice from Bill Plotkin whose book The Journey of Soul Initiation is an essential map for adult development.

The AMP Your Why AI is also an example of how you can use custom AI as a lead magnet, where potential clients give you their email in exchange for access to your custom AI application.

This is the future of content marketing, as AI can deliver personalized value on demand, showing your prospects what you can do.

Becoming a Master of AI

I’ve seen enough to believe that AI-powered deliberate practice will revolutionize the world of skill development. 

We’re moving from scarcity (limited access to expert coaching) to ABUNDANCE.

Now anyone can build and access deliberate practice coaching for anything. 

By adopting AI as your personal practice coach, you can move from feeling isolated in your skill-building journey to having an expert guide always by your side. 

This transformation enables solopreneurs to hone critical skills, improve their business, and scale their value to clients like never before. 

“AI is not just a tool or a trend. It’s the future of mastering your craft.”

Ready to build your own custom AI? 

AI is progressing at such a fast rate, almost everyone feels behind.

Even though creating custom GPT’s in ChatGPT Plus has been available for a year, almost nobody knows it exists.

Most of the ChatGPT Plus subscribers I’ve talked to don’t even realize what they can do.

It’s a darn shame. So I’m going to do my part. To get up to speed check out:

AI Masterclass Webinar on November 15th

In the free ‘Amplify your WHY with Custom AI’ webinar we’ll shift your mindset into AI abundance by showing you how to easily build custom AI that will propel your purpose, streamline your work, and scale your impact.

Whether you’re keen on using AI for self-improvement or enhancing your client offerings, this session will equip you with actionable steps to get going. 

Friday November 15th @ Noon EST

My Ten Minute Primer on Custom AI

I made a video to present the massive opportunity in front of us all with custom AI.

It’s done as a Pecha Kucha presentation, which is 20 slides that automatically move forward every 20 seconds. Here’s a fast and frenetic way to get revved up on AI:

Any feedback on this article, or the video?

Any questions or concerns with jumping on the custom AI train?

Let’s hear it in the comments.

P.S.

The Impacters Co-op Now Has a Free Trial

We’re three months in to the Impacter’s Co-op and we’re having a blast building a community that supports solopreneurs who are making a living, by making a difference.

Our founding members only pay $27/month, but who doesn’t like to try before you buy?

Now you can get a free 7 day trial, plus lock in the $27 / month price before it goes up.

We hope to see you in our next Monday MAAP Meeting!